Reasons why social media engagement is more important than followers in the pet industry
What is Social Media Engagement?
Social media engagement is essentially a measure of your brand’s interaction with current & prospective clients across various social media platforms. Posting on social media is the beginning of a dialogue with your audience or followers which leads to likes, shares, comments, replies, tags etc thus driving engagement. Also, Social media is frequently the starting point for long-term business relationships and engaging with your network can lead to a variety of outcomes such as business inquiries, email signups, website visits and more.
What is Social Media Engagement?
1. You Reach a bigger audience / boundless market potential
One of the most notable advantages of having a social media presence is that it opens up a nearly limitless market for your company. This gives you the opportunity to connect with more people at once & raise their awareness of your brand. Frequent posting increases visibility which can significantly increase your social media engagement.
2. Increase website traffic & SEO.
Studies have shown a correlation between social media interactions & Websites visits for businesses. Therefore as social media interaction grows, so does website traffic and visibility of social media accounts – meaning more inquiries and bookings at your pet store/salon!
3. Boost Referral rate
Customers will eventually recommend your services to their friends once they follow your social media accounts, read your posts, and have a positive customer service experience. When handled consistently and with intention, social media management can increase visitor numbers .
4. Promotes Brand Trust
Running active social media handles and creating high-quality content along with answering visitor queries and feedback promotes visitor trust and potentially can turn them into customers.
Why is Engagement more important than followers on Social Media?
While both factors are important, consider engagement vs followers to be a case of quality over quantity. Meaning, if you have engaged quality followers – even if that’s a small number, who are making purchases from you, they are committed. In contrast, if you have a large quantity of followers but only a few of them are making a purchase, it is not of much use is it? This is known as ‘Vanity metrics’ (which feed your ego) but no real return on investment !
Focus on Engagement & see the difference !